Shop with purpose

1 piece = 1 online therapy session

When you shop with Ivory, you're not just buying clothing — you're helping someone access professional mental health support. Every item funds real care.

One purchase = one funded session
Over 5,000 sessions deliveredFunded by pieces like yours
Certified clinical psychologistsAccredited & supervised
Featured in ForbesAnd the Portuguese press
Sessions 100% onlinePrivate, never recorded
The concept

What "1 piece = 1 session" really means

It's simple. Every single item you buy from Ivory comes with one full online therapy session with a certified clinical psychologist from our team — for you, or for someone you'd like to give it to.

No fine print, no complicated math. One product sold, one session funded. Your purchase turns a tee, a hoodie or a tote into someone's first real step toward feeling better.

1 piece
1 session
1 person supported

Buy more than one piece and you keep a session for yourself, plus another to give away.

Every piece starts a conversation

How your purchase becomes support

A simple message can change someone's day, or life. ❤️‍🩹

You choose a piece

Tees, hoodies, sweatshirts, totes, posters — every item in the store carries the same promise. Whatever you pick directly contributes to mental health support.

Any product counts

Your session arrives by email

After you order, you receive an email to schedule your free online therapy session. Nothing to claim, nothing to chase.

AutomaticYours to keep or to gift

We match you with a psychologist

A short matchmaking questionnaire tells us what you're looking for, so the session happens with the certified clinical psychologist who fits you best.

~3 minutesHuman-led

The journey continues

One session is often the hardest one to book. If it helps, you can keep going with the same team through ongoing online therapy, at whatever pace suits your life.

No subscriptionSame team
A person wearing an Ivory anxiety awareness T-shirt beside the ocean
Why this matters

Mental health support shouldn't feel unreachable

Too many people want help but never take the first step, because therapy feels inaccessible, expensive, or overwhelming.

Ivory exists to change that. Every purchase helps create access to real psychological support — while helping normalize conversations around mental health. 🌸

Why you can trust this

A real clinical service, not a gesture

5,000+therapy sessions delivered

Funded by pieces bought by people like you, and given with care.

ForbesFeatured in Forbes

Our model of turning clothing into funded therapy has been covered in the press.

Read the article
Certified clinical psychologists

Every session is with a credentialled psychologist, accredited by their professional body and under ongoing supervision.

What we stand for

Trusted, human, intentional

Certified professionals

Real psychologists, properly credentialled and vetted.

Secure online sessions

Private, encrypted conversations from anywhere. Never recorded.

Human-first approach

Care designed around the person, not the protocol.

Community-driven mission

Every purchase fuels access to mental health support.

Continuity of care

One session can become a turning point

After the funded session, people can continue their journey with Ivory's team of psychologists through ongoing online therapy designed around their needs.

Good to know

Questions about the free session

Is the therapy session really free with any piece?

Yes. Every item in the store comes with one online therapy session with a certified clinical psychologist from our team, at no extra cost.

How do I get my session after ordering?

You receive an email after your order with everything you need to schedule it. There is nothing to claim or apply for.

Can I give the session to someone else?

Yes. The session is yours to keep or to give as a gift. If you buy more than one piece, you get a session for yourself plus another to gift.

Do I have to buy something to book therapy?

No. You can book directly with our team at any time — buying a piece is one of two ways in, not a requirement.

How are sessions held, and are they private?

Sessions are online video calls. Nothing is ever recorded, all information is encrypted, and nothing is shared with third parties.

What if I want to keep going after the first session?

You can continue with the same team through ongoing online therapy. There is no subscription — you and your psychologist decide the rhythm together.

Your purchase has purpose

One piece can start something bigger

Support mental health. Start conversations. Help someone take their first step.

If you are in crisis or need urgent support, please visit our SOS page for immediate resources.