The experience and perception of the world, of ourselves and others is starting to be mediated by what we consume virtually. Screens - virtual worlds - also become a mirror to other "selves" and social networks an integral part of our daily lives, opening up a new way to social experiences, expanding the possibilities of communication, access to information and new knowledge, entertainment, and culture, enabling shared experiences of situations and promoting a sense of belonging to a global community. In the age of screen primacy, patterns of communication and interaction have changed, giving way to a sense of instant gratification, the immediacy of positive reinforcement, discontinuous intensity, speed, and proximity. Is it a brave new world or not?